Corona's Journey: Building a Global Beer Legacy
Corona history
Born in Mexico, Corona is the leading beer brand in the country, the most popular Mexican beer worldwide exported to more than 180 countries. Corona Extra was first brewed in 1925 at the Cervecería Modelo in Mexico City.
Corona is a pioneer in the beer industry by being the first to use a transparent bottle showcasing its purity and high quality to the world. The artwork found on the bottle is painted, highlighting their commitment to quality in packaging and their Mexican heritage. Naturally adding character, flavor and refreshment, the lime ritual is an integral part of delivering an experience that is truly unique to Corona. The brand is synonymous with the beach and celebrates time outdoors. It invites people to pause, relax and enjoy the simple pleasures of life.
Commited to Sustainability
As a brand so deeply connected to nature, Corona is brewed with 100% natural ingredients, and aims to remind their audience how important it is to go outside, celebrating the power of nature reconnecting with one’s best self.
Corona has an ongoing commitment to reducing plastics. Since its partnership with Parley for the Oceans in 2017, they have exceeded its mission to protect 100 islands before 2020, and continue to deploy consistent global clean-up efforts.
Corona Island
In 2022, Corona announced the grand opening of Corona Island, a tropical sustainable destination for eco-tourism off the coast of Colombia. A first-of-its-kind island paradise, Corona Island is free of single-use plastic, encouraging guests to reconnect with the natural world through immersive hospitality experiences.
As a beer made with natural ingredients that was born at the beach and the first global beverage brand with a net-zero plastic footprint, Corona partnered with international nonprofit Oceanic Global to create the first Blue Verified island.
Corona Island has achieved Oceanic Global’s three-star plastic-free Blue Seal for eliminating single-use plastic and adopting sustainable operating best practices at scale. From construction to energy production, food sourcing and guest experiences on-site, sustainability is at the center of every decision and touchpoint of Corona Island.
About Anheuser-Busch InBev
Anheuser-Busch InBev is a publicly traded company (Euronext: ABI) based in Leuven, Belgium, with secondary listings on the Mexico (MEXBOL: ANB) and South Africa (JSE: ANH) stock exchanges and with American Depositary Receipts on the New York Stock Exchange (NYSE: BUD).
InBev dreams big: create a future with more cheers. They are always looking to serve up new ways to meet life’s moments, move the industry forward and make a meaningful impact in the world. They are committed to building great brands that stand the test of time and to brewing the best beers using the finest ingredients.
Their diverse portfolio, including over 500 beer brands such as global brands Budweiser®, Corona® and Stella Artois®; multi-country brands Beck’s®, Hoegaarden®, Leffe® and Michelob ULTRA®; and local champions such as Aguila®, Antarctica®, Bud Light®, Brahma®, Cass®, Castle®, Castle Lite®, Cristal®, Harbin®, Jupiler®, Modelo Especial®, Quilmes®, Victoria®, Sedrin®, and Skol®.
The brewing heritage dates back more than 600 years, spanning continents and generations. From European roots at the Den Hoorn brewery in Leuven, Belgium. To the pioneering spirit of the Anheuser & Co brewery in St. Louis, US. To the creation of the Castle Brewery in South Africa during the Johannesburg gold rush. To Bohemia, the first brewery in Brazil. Geographically diversified with a balanced exposure to developed and developing markets, they leverage the collective strengths of approximately 169,000 colleagues based in nearly 50 countries worldwide.
