Stories

Roos&Roos x B&S

Discover the new fragrances and partnership within B&S: Roos & Roos. 

Perrier x B&S

Perrier x B&S. Resources and resourcefulness: the story of Perrier’s target-breaking growth in the Caribbean.

BALR. x B&S

Here to stay: How BALR. became a key player in the fragrance market.

Solar panels at our Dordrecht Facility
In 2020 we committed to give this massive surface a responsible make-over by transforming it into a solar roof.

Dexter x B&S
Why healthcare professionals rely on B&S to provide the best care to their patients.

B&S signs MOU with Qatar Duty Free
B&S and Qatar Duty Free sign MOU to open three Capi electronic stores at Hamad International Airport.

Mars Wrigley x B&S
How Mars Wrigley grew their travel retail revenue with a winning distribution and marketing strategy.

Official launch of Ukiyo Spirits in Amsterdam
In our partnership with Ukiyo Spirits, B&S developed a brand launch plan in the Netherlands with route-to-market expansion into the EU.

Beyond the Black Label
Delivering the full Tennessee whiskey experience.

How we care
At B&S we are invested in making the world a better place.

Boost your productivity

Explore which new features we have launched on www.kingofreach.com for shopping effortlesly!

Sustainable Choice on kingofreach.com
Learn  more about our Sustainable Choice approach.

Alibaba x B&S

B&S and Alibaba connect European sellers with the Chinese market.