DISCOVER DIAGEO AT MUNICH
AIPORT: A YEAR OF UNIQUE
BRAND ACTIVATIONS

Written by Lisa Krabbenborg
3 min read · February 11, 2024

At King of Reach we're passionate about creating impactful marketing
experiences that bring brands to life in duty-free. Our partnership with
Diageo has brought this vision to Munich Eurotrade Airport over the
past year. Throughout 2024, we’ve launched various activations to
highlight brands such as Baileys Tiramisu, Tanqueray 0.0, Don Julio, and
Johnnie Walker Gold. Each interaction creates an opportunity for
Diageo’s premium brands to connect with consumers, inviting them to
discover new favourites and enjoy exclusive benefits.

Taste the premium experience

With tasting opportunities travellers are invited to enjoy a personalised
connection with the products. Brand ambassadors stationed throughout
the terminal provide insights into each offering, enhancing the overall
consumer experience.

Engaging travellers with trolley signage

Diageo’s recent campaign at Munich Airport, featuring Baileys Tiramisu,
has successfully captured travellers' attention with ads prominently
displayed on airport trolleys. This strategic placement engages travelers
right as they navigate the terminal, turning their journey into a
memorable experience.

^{Brand ambassadors engaging travellers}^{with Tanqueray samples in airport duty-}^{free shop.}

^{Airport trolleys showcasing Baileys T}^{iramisu advertisements to capture}^{traveller attention.}

Keeping Diageo brands in the spotlight with digital signane

Strategically placed digital signage around Munich Eurotrade Airport ensures
that the Diageo products remain top of mind for all travellers. These dynamic
displays effectively tell the brand stories, delivering powerful, engaging
messages and maximising brand visibility in the terminal.

Exclusive gifts

To further enrich the shopping experience, travellers who purchased Johnnie
Walker Gold received a special gift, adding excitement and a sense of reward
to their journey.

^{Premium Johnnie Walker Gold Label}^{Reserve display with an exclusive}^{complimentary gift for duty-free shoppers.}

^{Dynamic digital signage featuring top Diageo brands to engage travellers in airport duty-free retail.}

Ready to elevate your duty-free offering with impactful activations?

Our focus is on creating tailored solutions that meet the unique needs of
travellers. Let’s connect and explore how we can bring these experiences to
your shelves. Contact us today to discover how we can maximise your retail
potential with standout brand activations.

DISCOVER DIAGEO AT MUNICH AIPORT: A YEAR OF UNIQUE BRAND ACTIVATIONS

Written by Lisa Krabbenborg
3 min read · February 11, 2024

At King of Reach we're passionate about creating impactful marketing experiences that bring brands to life in duty-free. Our partnership with Diageo has brought this vision to Munich Eurotrade Airport over the past year. Throughout 2024, we’ve launched various activations to highlight brands such as Baileys Tiramisu, Tanqueray 0.0, Don Julio, and Johnnie Walker Gold. Each interaction creates an opportunity for Diageo’s premium brands to connect with consumers, inviting them to discover new favourites and enjoy exclusive benefits.

Taste the premium experience

With tasting opportunities travellers are invited to enjoy a personalised connection with the products. Brand ambassadors stationed throughout the terminal provide insights into each offering, enhancing the overall consumer experience.

Engaging travellers with trolley signage

Diageo’s recent campaign at Munich Airport, featuring Baileys Tiramisu, has successfully captured travellers' attention with ads prominently displayed on airport trolleys. This strategic placement engages travelers right as they navigate the terminal, turning their journey into a memorable experience.

^{Brand ambassadors engaging travellers with Tanqueray samples in airport duty- free shop.}

^{Airport trolleys showcasing Baileys Tiramisu advertisements to capture}^{traveller attention.}

Keeping Diageo brands in the spotlight with digital signane

Strategically placed digital signage around Munich Eurotrade Airport ensures that the Diageo products remain top of mind for all travellers. These dynamic displays effectively tell the brand stories, delivering powerful, engaging messages and maximising brand visibility in the terminal.

Exclusive gifts

To further enrich the shopping experience, travellers who purchased Johnnie Walker Gold received a special gift, adding excitement and a sense of reward to their journey.

^{Premium Johnnie Walker Gold Label Reserve display with an exclusive complimentary gift for duty-free shoppers.}

^{Dynamic digital signage featuring top Diageo brands to engage travellers in airport duty-free retail.}

Ready to elevate your duty-free offering with impactful activations?

Our focus is on creating tailored solutions that meet the unique needs of travellers. Let’s connect and explore how we can bring these experiences to your shelves. Contact us today to discover how we can maximise your retail potential with standout brand activations.