ASK OUR EXPERT: UNLOCKING OPPORTUNITIES IN DUTY-FREE AND TRAVEL RETAIL and NAVIGATING THE AMERICAS
Unwrapping Potential:
Mars Wrigley and B&S Innovate Duty-Free Retail
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Written by Tijn Oomens 3 min read · October 16, 2024 |
Curious about what’s shaping duty-free retail? Tijn shares his take on the latest market trends that keep customers coming back for more.
From enhancing distribution networks to adapting swiftly to evolving consumer demands, Tijn explains how a mix of innovation, strategy, and regional expertise allows King of Reach to lead in the Americas.
Meet the Americas Team
Our Americas team, led by Tijn, combines cultural fluency with local expertise. We’ve recently welcomed Karel, our Senior Sales and Area Development Manager, based in Montevideo, who adds valuable commercial insights through active involvement in the region. Mauricio and Juan are originally from Colombia and Ecuador, and contribute to our overall commercial activities in the Americas as sales managers. Completing the team is Paola, our Latin America brand ambassador, who travels extensively to conduct tastings, staff training, and marketing activities. We are also supported by Kimberly and Tamara, the backbone of our operations, who manage customer orders daily. As our dedicated Customer Order Management team, they ensure a seamless ordering process and safeguard a high service level for all our customers across the Americas.
The Americas team, Mauricio, Juan, Paola & Tijn in Summit of the Americas in Miami
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Written by Tijn Oomens 3 min read · October 16, 2024 |
Curious about what’s shaping duty-free retail? Tijn shares his take on the latest market trends that keep customers coming back for more.
From enhancing distribution networks to adapting swiftly to evolving consumer demands, Tijn explains how a mix of innovation, strategy, and regional expertise allows KingofReach.com to lead in the Americas.
Top trends to watch
1.Experiential Retail: Airports are turning into mini-destinations with experiential retail. We’re blending digital convenience with hands-on shopping to give travellers memorable in-store experiences.
2.Premium Demand: Travellers are on the hunt for unique, high-end products that aren’t available at home. From gifts to investment pieces, we curate exclusive selections to meet these desires.
Premium products in diverse markets
While premium goods are popular, economic factors are driving more consumers to mid-range options. By offering a balanced product lineup, King of Reach ensures a mix that suits every wallet, adapting to varied spending power.
How do we keep our customers satisfied?
Seasonality matters, and we stay on top of it, syncing our communications and promotions with seasonal trends to align perfectly with consumer preferences. This proactive strategy boosts sales and keeps our customers delighted year-round.
How is the Duty-Free sector thriving in the Americas with our regional expertise?
The duty-free sector is bouncing back post-pandemic, especially in the Americas. Recognising this, we launched our regional operations three years ago, investing in local networks, expanding our team, and meeting demand with agility. Our efforts have grown business, widened our partner network, and boosted product variety across the region.
From Canada to Argentina, our team proudly spans the entire continent, maintaining connections through hubs in Los Angeles, Miami, Montevideo, and the Netherlands. Our Montevideo office is expanding, dedicated to providing efficient, end-to-end solutions and serving as a key hub for South American operations. Karel's presence there enhances our ability to serve regional markets more effectively, ensuring that we meet local needs with agility and precision.
Our Customer Order Management team ensures excellent customer service to our valued customers in the region on a daily basis.
Exploring Opportunities at TFWA Cannes 2024 in Cannes, France. The TFWA (Tax Free World Association) Exhibition & Conference.
Exciting Brand Partnerships!
We’re so happy to announce new partnerships with Storck, Cloetta and Suntory Global Spirits, adding to our expanding portfolio. Additionally, we’ve successfully launched our key partner, Mark Anthony Brands (White Claw, Bearface, Glendalough), across almost all key airport operators in the Americas. These launches are further supported by high-profile promotions, tastings, and staff training executed by our brand ambassador.
What sets King of Reach apart?
1.One-Stop Shop: We offer an extensive product selection across categories, simplifying orders and making life easier for customers.
2.Strategic Collaborations: Officially representing brand owners in the market while fostering mutual growth in partnership with our customers.
3.Dedicated Local Support: Our brand ambassadors actively support shops in-region with planograms, shelf optimisation, and engaging promotions for brands like Mars, Hershey's, and Haribo.
It is our aim to make premium, multi-category products effortlessly accessible for our partners in the Duty-Free and Travel Retail market, enhancing experiences for travelers across the Americas, anytime, anywhere.
ASK OUR EXPERT:
UNLOCKING OPPORTUNITIES IN DUTY-FREE AND TRAVEL RETAIL and NAVIGATING THE AMERICAS
| |
Written by Tijn Oomens 3 min read · October 16, 2024 |
Curious about what’s shaping duty-free retail? Tijn shares his take on the latest market trends that keep customers coming back for more.
From enhancing distribution networks to adapting swiftly to evolving consumer demands, Tijn explains how a mix of innovation, strategy, and regional expertise allows King of Reach to lead in the Americas.
Meet the Americas Team
Our Americas team, led by Tijn, combines cultural fluency with local expertise. We’ve recently welcomed Karel, our Senior Sales and Area Development Manager, based in Montevideo, who adds valuable commercial insights through active involvement in the region. Mauricio and Juan are originally from Colombia and Ecuador, and contribute to our overall commercial activities in the Americas as sales managers. Completing the team is Paola, our Latin America brand ambassador, who travels extensively to conduct tastings, staff training, and marketing activities. We are also supported by Kimberly and Tamara, the backbone of our operations, who manage customer orders daily. As our dedicated Customer Order Management team, they ensure a seamless ordering process and safeguard a high service level for all our customers across the Americas.
Top trends to watch
1.Experiential Retail: Airports are turning into mini-destinations with experiential retail. We’re blending digital convenience with hands-on shopping to give travellers memorable in-store experiences.
2.Premium Demand: Travellers are on the hunt for unique, high-end products that aren’t available at home. From gifts to investment pieces, we curate exclusive selections to meet these desires.
Premium products in diverse markets
While premium goods are popular, economic factors are driving more consumers to mid-range options. By offering a balanced product lineup, King of Reach ensures a mix that suits every wallet, adapting to varied spending power.
How do we keep our customers satisfied?
Seasonality matters, and we stay on top of it, syncing our communications and promotions with seasonal trends to align perfectly with consumer preferences. This proactive strategy boosts sales and keeps our customers delighted year-round.
How is the Duty-Free sector thriving in the Americas with our regional expertise?
The duty-free sector is bouncing back post-pandemic, especially in the Americas. Recognising this, we launched our regional operations three years ago, investing in local networks, expanding our team, and meeting demand with agility. Our efforts have grown business, widened our partner network, and boosted product variety across the region.
From Canada to Argentina, our team proudly spans the entire continent, maintaining connections through hubs in Los Angeles, Miami, Montevideo, and the Netherlands. Our Montevideo office is expanding, dedicated to providing efficient, end-to-end solutions and serving as a key hub for South American operations. Karel's presence there enhances our ability to serve regional markets more effectively, ensuring that we meet local needs with agility and precision.
Our Customer Order Management team ensures excellent customer service to our valued customers in the region on a daily basis.
Exciting Brand Partnerships!
We’re so happy to announce new partnerships with Storck, Cloetta and Suntory Global Spirits, adding to our expanding portfolio. Additionally, we’ve successfully launched our key partner, Mark Anthony Brands (White Claw, Bearface, Glendalough), across almost all key airport operators in the Americas. These launches are further supported by high-profile promotions, tastings, and staff training executed by our brand ambassador.
What sets King of Reach apart?
1.One-Stop Shop: We offer an extensive product selection across categories, simplifying orders and making life easier for customers.
2.Strategic Collaborations: Officially representing brand owners in the market while fostering mutual growth in partnership with our customers.
3.Dedicated Local Support: Our brand ambassadors actively support shops in-region with planograms, shelf optimisation, and engaging promotions for brands like Mars, Hershey's, and Haribo.
It is our aim to make premium, multi-category products effortlessly accessible for our partners in the Duty-Free and Travel Retail market, enhancing experiences for travelers across the Americas, anytime, anywhere.
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