KING OF REACH BY B&S, MARK ANTHONY BRANDS AND AVOLTA CELEBRATE AMERICAS ACTIVATIONS
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Written by King of Reach by B&S 3 min read · December 17, 2024 |
We at King of Reach By B&S are raising a glass to a game-changing 2024. Partnering with Mark Anthony Brands (MAB) and Avolta, we delivered a series of high-impact activations across the Americas travel retail space, spotlighting White Claw Vodka, Glendalough, and Bearface spirits. And trust us, this is only the beginning.
Activating excellence in the Americas
The Americas region has been a strategic focus for us, and for good reason. With its untapped potential and ever-growing passenger traffic, we saw an opportunity to elevate brands and create memorable consumer experiences in the travel retail channel.
From tastings and high-profile placements to walkthrough activations, our collaborative efforts with Mark Anthony Brands and Avolta have brought premium spirits to travellers like never before.
King of Reach Head of Americas Duty-Free & Travel Retail Tijn Oomens sums it up best:"Together with Mark Anthony Brands, we carefully selected key venues aligned with our roll-out strategy. This involved Avolta's data-driven insights on high-performing locations and in-depth discussions with brand managers. The result? A seamless execution that combines visibility, engagement, and results."
Fulfil the 3 shopper needs using the power categories: reward, recharge, remind.
Big moments, bigger impact
From New York to Cancun, Chicago to Santo Domingo, we made waves throughout the year with activations that turned heads and drove engagement. Some standout moments include:
- JFK Airport: Where it all began, with our first White Claw Vodka activation in partnership with DFS.
- Santo Domingo Las Américas International: A vibrant activation in November featuring tasting opportunities that connected directly with travellers.
- São Paulo Guarulhos Airport: A targeted training session for 45 sales staff, empowering them to tell the White Claw Vodka story with confidence and expertise.
We didn’t stop there. High-impact out-of-home (OOH) media campaigns at hubs like Newark Liberty and Chicago O’Hare airports delivered bold visuals that turned travel dwell time into brand moments.
Tastings, high-profile placements and walkthrough activations elevated brand awareness in key duty-free locations.
Built for 2025 and beyond
As we look to 2025, we’re stepping up the game with an expanded activation programme that will feature:
- Tasting Bars that let consumers experience our brands first-hand.
- Walkthrough Activations designed to stop travellers in their tracks.
- High-Profile Placements in key cities like Chicago, Boston, Cancun, and Las Vegas.
Oh, and did we mention the Las Vegas F1 Grand Prix? We’re gearing up for a standout White Claw Vodka activation during this flagship event in November a prime opportunity to put our brands front and centre on a global stage.
Momentum and partnerships that deliver
MAB Market Director Spirits Ronan O’Neill reflects on the success so far:"We set out to bring White Claw Vodka to the travel retail channel and build the brand from the ground up. With B&S as our partner, we’ve achieved exactly that. The momentum is undeniable, and we’re just getting started."
Cheers to the journey!
This year has proven that when bold partnerships meet the right strategy, amazing things happen. At King of Reach, we’re not just distributing products—we’re creating moments, building brands, and making taste possible across the globe.
Here’s to an even bigger 2025. Cheers!
In-store activation highlighting MABI together with White Claw.
KING OF REACH BY B&S, MARK ANTHONY BRANDS AND AVOLTA CELEBRATE AMERICAS ACTIVATIONS
|
Written by King of Reach by B&S 3 min read · December 17, 2024 |
We at King of Reach By B&S are raising a glass to a game-changing 2024. Partnering with Mark Anthony Brands (MAB) and Avolta, we delivered a series of high-impact activations across the Americas travel retail space, spotlighting White Claw Vodka, Glendalough, and Bearface spirits. And trust us, this is only the beginning.
Activating excellence in the Americas
The Americas region has been a strategic focus for us, and for good reason. With its untapped potential and ever-growing passenger traffic, we saw an opportunity to elevate brands and create memorable consumer experiences in the travel retail channel.
From tastings and high-profile placements to walkthrough activations, our collaborative efforts with Mark Anthony Brands and Avolta have brought premium spirits to travellers like never before.
King of Reach Head of Americas Duty-Free & Travel Retail Tijn Oomens sums it up best:"Together with Mark Anthony Brands, we carefully selected key venues aligned with our roll-out strategy. This involved Avolta's data-driven insights on high-performing locations and in-depth discussions with brand managers. The result? A seamless execution that combines visibility, engagement, and results."
Fulfil the 3 shopper needs using the power categories: reward, recharge, remind.
Big moments, bigger impact
From New York to Cancun, Chicago to Santo Domingo, we made waves throughout the year with activations that turned heads and drove engagement. Some standout moments include:
- JFK Airport: Where it all began, with our first White Claw Vodka activation in partnership with DFS.
- Santo Domingo Las Américas International: A vibrant activation in November featuring tasting opportunities that connected directly with travellers.
- São Paulo Guarulhos Airport: A targeted training session for 45 sales staff, empowering them to tell the White Claw Vodka story with confidence and expertise.
We didn’t stop there. High-impact out-of-home (OOH) media campaigns at hubs like Newark Liberty and Chicago O’Hare airports delivered bold visuals that turned travel dwell time into brand moments.
Tastings, high-profile placements and walkthrough activations elevated brand awareness in key duty-free locations.
Built for 2025 and beyond
As we look to 2025, we’re stepping up the game with an expanded activation programme that will feature:
- Tasting Bars that let consumers experience our brands first-hand.
- Walkthrough Activations designed to stop travellers in their tracks.
- High-Profile Placements in key cities like Chicago, Boston, Cancun, and Las Vegas.
Oh, and did we mention the Las Vegas F1 Grand Prix? We’re gearing up for a standout White Claw Vodka activation during this flagship event in November—a prime opportunity to put our brands front and centre on a global stage.
Momentum and partnerships that deliver
MAB Market Director Spirits Ronan O’Neill reflects on the success so far:"We set out to bring White Claw Vodka to the travel retail channel and build the brand from the ground up. With B&S as our partner, we’ve achieved exactly that. The momentum is undeniable, and we’re just getting started."
Cheers to the journey!
This year has proven that when bold partnerships meet the right strategy, amazing things happen. At King of Reach, we’re not just distributing products—we’re creating moments, building brands, and making taste possible across the globe.
Here’s to an even bigger 2025. Cheers!
In-store activation highlighting MABI together with White Claw.
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