DIGITAL CAMPAIGNS THAT DELIVER
HYPER-TARGETED SUCCESS
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Written by Nicholle Kruger 2 min read · 21 January, 2025 |
At King of Reach by B&S, we have a strong understanding of how to develop strong social media campaigns that effectively bridge the gap between B2B and B2C in meaningful ways. By being active across multiple channels, we ensure broad visibility for our suppliers and customers.
We’ve partnered with Socialdatabase to leverage their cutting-edge hyper-targeting methodology, an approach that enables us to reach the right audience for maximum impact.
The results
Take our recent campaign, for example. Targeting Asia’s duty-free decision-makers ahead of a major event, through X we delivered exceptional results.
This highlights the value of channel-specific strategies and the impact of precision targeting. In this case, we were able to support our sales team by directing qualified prospects their way, enabling them to schedule meetings in advance and use their time efficiently.




Online and In-store activations in duty-free and travel retail by King of Reach
Beyond supporting internal initiatives, we create campaigns that deliver measurable impact by focusing on the needs of suppliers and decision-makers.
For suppliers, this means:
- Increased visibility and engagement in niche markets.
- Support in-store activations that enhance brand visibility.
- Drive demand and strengthened presence in specialised sectors.
For customers, this means:
- Stay informed with timely alerts about exciting new novelties entering the market.
- Enjoy a seamless buying experience, strengthened by connections with trusted suppliers.
- Gain a deeper understanding of how King of Reach by B&S, as a distributor, can support their unique business needs.
Our in-house marketing team combines creativity with analytics to produce results that matter. Whether you’re a supplier aiming to grow your brand or a customer seeking tailored solutions, our campaigns are designed to address your specific needs.
Ready to explore the possibilities?
Let’s connect and make your goals a reality.
DIGITAL CAMPAIGNS THAT DELIVER HYPER-TARGETED SUCCESS
![]() |
Written by Nicholle Kruger 2 min read · 21 January, 2025 |
At King of Reach by B&S, we have a strong understanding of how to develop strong social media campaigns that effectively bridge the gap between B2B and B2C in meaningful ways. By being active across multiple channels, we ensure broad visibility for our suppliers and customers.
We’ve partnered with Socialdatabase to leverage their cutting-edge hyper-targeting methodology, an approach that enables us to reach the right audience for maximum impact.
The results
Take our recent campaign, for example. Targeting Asia’s duty-free decision-makers ahead of a major event, through X we delivered exceptional results




This highlights the value of channel-specific strategies and the impact of precision targeting. In this case, we were able to support our sales team by directing qualified prospects their way, enabling them to schedule meetings in advance and use their time efficiently.
Beyond supporting internal initiatives, we create campaigns that deliver measurable impact by focusing on the needs of suppliers and decision-makers.
For suppliers, this means:
- Increased visibility and engagement in niche markets.
- Support in-store activations that enhance brand visibility.
- Drive demand and strengthened presence in specialised sectors.
For customers, this means:
- Stay informed with timely alerts about exciting new novelties entering the market.
- Enjoy a seamless buying experience, strengthened by connections with trusted suppliers.
- Gain a deeper understanding of how King of Reach by B&S, as a distributor, can support their unique business needs.


Online and In-store activations in duty-free and travel retail by King of Reach
Our in-house marketing team combines creativity with analytics to produce results that matter. Whether you’re a supplier aiming to grow your brand or a customer seeking tailored solutions, our campaigns are designed to address your specific needs.
Ready to explore the possibilities? Let’s connect and make your goals a reality.