Strategic Training at São Paulo Guarulhos Airport: Empowering Mark Anthony Brands International with Avolta
São Paulo Guarulhos Airport, a key player in South America's aviation landscape, remains a significant hub for international travel. Its Duty-Free operations, ranked amongst the best in South America and first in Brazil, account for a substantial 70% of the total sell-out across Brazilian airports. This dynamic environment provided the ideal setting for our recent training session, organized in collaboration with Avolta, and focused on empowering the Mark Anthony Brands International team. With two terminals housing four stores, the training aimed to equip the sales force with the necessary knowledge and strategies to drive success across their diverse product portfolio.
Addressing Challenges and Opportunities Across Categories
The training session revealed valuable insights, especially regarding the White Claw Vodka brand. The tasting sessions during the training were well-received, indicating potential once the right strategies are implemented. Similarly, Glendalough Gin garnered positive feedback, particularly for its unique flavor profile.
Capitalizing on the Whiskey Category's Growth
In contrast to vodka and gin, the whiskey category presents a growing opportunity, particularly for Glendalough Whiskey. Positioned at a competitive price point, it stands out as a unique offering in the duty-free market, given its absence in the domestic market. This exclusivity, combined with positive feedback from the sales force during tastings, positions Glendalough Whiskey to capitalize on the increasing demand for whiskey.
With the insights gained and strategies refined, Mark Anthony Brands International is well-positioned to enhance its market presence in South America's leading duty-free locations, particularly with standout products like Glendalough Whiskey.
